There are a lot of search engine optimization (SEO) tools on the market, and it can be challenging to decide which is the best one for you. These tools allow you to maximize your efficiency in keyword research, link-building, competitor analysis, and more.
At WSI Web Enhancers, our professional SEO experts can advise you on which tools are best to use for your company.
Below we have provided a list of what we consider the top SEO tools, along with tips on choosing the right one for your business.
Top 5 Best Tools for SEO
Spyfu stands out from other SEO tools because of its focus on competitor intel. They boast of being able to search for any domain and see where they’ve shown up on Google for the last 16 years. This includes every keyword bought on Google Ads, organic ranks, and every ad variation.
You’ll also be capable of joining these domains and discovering leads using traditional and digital methods to contact them through email, social media, and by phone. And by using their pay-per-click (PPC) data, you can also see keywords that your competitors have yet to bid on or invest in.
If you want to stay ahead of other companies within your industry, Spyfu offers a way to drive traffic to your website and ‘spy’ on your competitor’s SEO strategy.
Semrush is an extensive suite of tools to help you streamline your marketing processes. Here are a few examples of this platform’s capabilities:
- SEO marketing
- Campaign planning
- Social media tracking
- Content research
- Competitor analysis
- Analytics reporting
One of its most popular tools is its Keyword Gap tool, where you can compare your website to competitors.
Semrush is a comprehensive SEO tool kit that allows you to analyze your ranking data and advise you to make the right optimization decisions for your website.
3. Moz Pro
Moz Pro is an all-in-one toolset for SEO known for being all-encompassing in its set of features. The wide range of features helps users cover all crucial aspects of their SEO strategy within a single platform. It includes tools for many different aspects of digital marketing, and here are just a few examples:
- Keyword research
- On-page optimization
- Link analysis
- Site audits
- Rank tracking
If you purchase a plan, you get the full functionality of MozBar, a Google SEO toolbar extension. It analyzes keywords on various websites and gives instant metrics while viewing any page or search engine results. You can also discover any site or page’s authority, domain authority, and spam score.
Moz Pro is a fantastic tool if you’re looking for an all-inclusive SEO tool kit with a convenient Google extension.
Ahrefs is a powerful SEO tool known for its vast database. Its crawler, AhrefsBot, is the third most active crawler after Google and Bing. Due to its massive database, its backlink data is highly accurate, making Ahrefs ideal for backlink monitoring.
With Ahrefs, you can optimize your site and examine your competitors, analyze your users’ habits when they search, and explore the most popular content in your field.
If you’re looking for a toolset with an extensive database and backlink data priority, Ahrefs is a good fit.
5. Google Keyword Planner
Google Keyword Planner is a fantastic tool for building a compelling list of keywords to give your PPC campaign a good start.
Utilizing the Ads Keyword Tool, you can search for keywords and ad group concepts to see how a set of keywords could be performing and even combine keywords to make new ones. It also shows the most recent trends in the historical search volume of specific keywords and provides you with cost-per-click (CPC) forecasts.
Tools like the Google Search Console and Google Analytics can create a solid SEO strategy along with Google Keyword Planner, and the best part is that these tools are free!
So, if you’re looking for SEO on a budget, Google Keyword Planner is an essential part of your kit.
Our SEO Company Can Discover the Best Tools for You
At WSI Web Enhancers, our SEO company can advise you on which tools would be best for your business.
The best SEO tool for you depends on your company’s unique needs and goals. While all these tools provide the basic features for getting started, each has its specialty.
Contact us today to learn more about implementing SEO tools into your business!
Jukka founded WSI Web Enhancers in 2012. His progressive and pioneering SEO approaches help businesses increase traffic while improving conversion rates. As an accomplished digital marketing authority, he spins effective web design, SEO, and social media engagement into winning strategies for local and national companies.