A video marketing company in Albuquerque can help you to stay ahead of the competition. In today’s technologically advanced society, video is exponentially more important for advertising and campaign efforts than it was before. For local business owners especially, video marketing must play a key role in building up the name of their brand.

Recent studies have shown that within the next five years, the majority of social media will consist of videos, rather than blog posts or photos. While implementing search engine optimization skills to rank well on Google is equally important, creating videos to appear on YouTube should be a primary goal for any business. YouTube is the world’s second-largest search engine and a great resource to utilize with video marketing skills.

A Video marketing campaign is so important that HubSpot Research conducted its own research on the influence that videos have on consumers. Working from the ground up, they found that written content is only 18% memorable, photos are 36%, and video content is 43% memorable. They also found that approximately 54% of customers prefer to view videos from companies compared to emails (46%) or images (41%). These statistics represent how significant video marketing truly is.