Digital marketing companies have many advertising solutions to drive traffic to your website. PPC (pay-per-click) and SEO (search engine optimization) are 2 common online marketing strategies to increase your website’s traffic.
WSI Web Enhancers is an Albuquerque digital marketing company that can help you decide which strategies are ideal for your business.
In this blog post, we’ll explain the differences between PPC and SEO and when to choose one over the other. We’ll also explain how quality SEO gives you long-term benefits.
Deciding Between PPC and SEO
PPC is an online ad that businesses pay for each time someone clicks on the advertisement. PPC can be very successful in generating website traffic and producing quick results. However, it may also be costly, and the outcomes are not always guaranteed.
SEO is a long-term strategy that focuses on improving the visibility of a website in search results. SEO can be done by optimizing website content, building backlinks, and ensuring the website is easy to use and navigate. SEO takes longer to see results than PPC but is usually more cost-effective.
Which one is better depends on your business goals and budget.
Choose PPC if your business matches these criteria:
- You can spend a reasonable amount of money.
- You need more control over your campaign.
- You desire an immediate, temporary boost in traffic.
Choose SEO if your business matches these criteria:
- You want a cost-effective solution.
- You have the time to invest in optimization efforts.
- You desire a slow, steady increase in traffic.
PPC is excellent for obtaining data immediately to analyze and for pushing ads in front of relevant, potential customers. However, SEO is the better long-term strategy overall because traffic quickly dies down once a PPC campaign ends.
SEO is about building a solid foundation of organic traffic without using paid ads. If your business can naturally place on top of search results, you can save money on marketing efforts.
The challenging aspect of SEO is how to properly optimize your site and the effort that goes into regularly monitoring it. By hiring our SEO company, you can ensure you get a return on your marketing investment and build a solid foundation of organic traffic.
Quality SEO Improves Search Engine Results
SEO is a long-term marketing strategy that focuses on improving the visibility of a website in search engine results pages (SERPs). SEO takes longer to see results than PPC, but it’s cost-effective and less risky. This is why most digital marketing agencies recommend crafting an SEO strategy early on.
There are various search engine signals Google and other search engines use to rank your site. Here are a few ways WSI Web Enhancers helps Albuquerque businesses optimize their websites.
Keyword research identifies the terms and phrases people use to search for content related to your website. We utilize keyword research tools to find relevant keywords with high search volume and relatively low competition.
We then strategically place these keywords throughout your site.
We can revise on-page elements of your website so that search engines can quickly scan and index your content. This process involves optimizing title tags, headings, URL structure, and meta descriptions.
We can develop high-quality, engaging content that naturally incorporates relevant keywords. Providing your customers with valuable and informative content is a way to establish credibility and trust in your brand.
Search engines also consider user engagement when ranking websites.
Use the Best Digital Marketing Agency in Albuquerque
At WSI Web Enhancers, we can help you find the best digital marketing solutions for your business’s needs. We can incorporate a mix of PPC and SEO campaigns as needed to drive traffic to your website.
Each has advantages and disadvantages, so it’s essential to consider your business goals and budget before deciding which is best for you.
Contact our digital marketing agency in Albuquerque today for a free consultation!