What Tools Do We Use for SEO?

If you are a business owner, you want your website to be easily discovered when people search for terms relating to your products or services. Search engine optimization (SEO) can help increase your visibility to potential customers.

SEO is optimizing your website to rank higher in search engine results so your business is more easily found. There are various ways you can optimize your website.

However, there’s so much to optimization that it can get complicated fast. Fortunately, there are many useful tools for SEO guidance to help maximize your digital marketing efforts.

Here at WSI Web Enhancers, we use several tools to help deliver quality content to your customers. Today, we will explain the importance of SEO and feature a few of our favorite free and paid-for SEO tools.

What should an SEO strategy consist of?

SEO is a type of digital marketing that improves the visibility and ranking of websites in search engines like Google.

This type of marketing is crucial because it can help you earn more web traffic. The higher your site ranks in Google, the more likely people will find it. And the more traffic you have, the more chances you have of closing a sale and earning revenue.

Your SEO strategy will change based on the needs of your business, and no one strategy fits every company.

However, a few basics can improve any marketing plan when starting out. Below are some general tips for building up a solid marketing strategy:

  • Improve keyword strategy
  • Optimize website design
  • Deliver high-quality content
  • Focus on link-building

Using the tools below will help you create a winning marketing strategy.

What tools do we use for SEO?

You should consistently monitor the quality of your content and your website’s performance. Using analytical tools will make this process easier. The right tools can increase your chances of success and boost efficiency.

Here are some of the most valuable tools to consider when starting your marketing journey.

Best Free SEO Tools 

Google Analytics

Google Analytics is a service that allows you to track your website’s traffic. With Google Analytics, you can find out where your traffic is coming from, what keywords people use to find your site, and what pages get the most views.

Google Search Console

Google Search Console allows you to submit your website to Google and track its performance in search results. It provides data on the keywords people use to find your site, your listing’s click-through rate, and your site’s average position in search results.

You can also use it to identify issues affecting your website’s ranking.

An example of an issue is a crawl error, which is when a search engine tries to reach a page on your website but isn’t able to. When this happens, your page won’t show up on search results because the bot wasn’t able to gather the content of your pages to show it as information.

Another issue Google Search Console will help you fix is determining if you have broken links, which is when the viewer can’t access your page because it doesn’t lead to anywhere. By eliminating these errors, you can ensure your site won’t get dinged for errors.

Google Keyword Planner

Google AdWords Keyword Planner is among the most comprehensive tools for keyword research you can use. You can find keywords and receive estimates of their traffic.

Additionally, it can help you determine the competition of keywords. It lets you sort keywords based on their cost-per-click (CPC) or search volumes. Cost-per-click is how much advertisers pay for the ads they place on websites, which is based on how many clicks the ad receives.

This way, you’ll receive reports based on the traffic estimates you want to make.

Yoast SEO

Yoast SEO is one of the most popular WordPress SEO software. It can run readability checks and create canonical URLs, which is the URL that best represents your page from a group of pages. This helps prevent confusing Google with duplicate content. Other functions available include previewing your pages on Google, Facebook, and Twitter.

And with the updated version, you’ll also receive help with content, including internal links suggestions as you create posts and pages. While you can use most of its features for free, there’s also a premium plan you can upgrade to. 

Best Paid for SEO Tools


Semrush is a tool that provides data on your website’s traffic, keywords, backlinks, and more. It also lets you track your competitor’s SEO performance and find new link-building opportunities.

It’s one of the best tools for comprehensive keyword research and competitive analysis.


BuzzStream gives you a range of tools that can assist with monitoring links, email marketing, and managing projects. BuzzStream can do automatic prospecting to help you create a prospects list from keywords.

This tool also provides information on each website, including their overall ranking and associated social media accounts, domain authority, age, and more.

Moz Pro

Moz Pro is a set of SEO tools designed to help users optimize their websites. The tools include keyword research, site audits, and rank tracking. It also provides a spam score to help you identify potentially harmful backlinks.

You can use Moz Pro to steer clear of keywords with low potential and learn how your competitors perform. Researching keywords will give you a difficulty score, which shows how difficult it is to rank for them. You will also get a summary of the number of people targeting that phrase.


WooRank offers ways to increase your site’s efficiency and usability. Giving the site a URL will provide you with an all-inclusive report card for each page and one score for all your pages. It then lists what you could do to boost your site’s SEO and make it more mobile-friendly. You will also receive an assessment of the site’s performance from a backlink standpoint.

Learn More About Marketing Tools With Our SEO Company

At WSI Web Enhancers, we have a wealth of experience with SEO strategies and tools. These are only some of the tools available for digital marketing. What’s important is finding a toolset that works best for you and your team, and we can help you find the best strategies for your business.

Contact us today for a free consultation to learn which personalized plan will work best for you!

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