Learn how to improve your online visibility using Google Business Profile.
Google Business Profile is a dynamic tool that can help you reach more customers and grow your business.
At WSI Web Enhancers, we offer search engine optimization (SEO) services to help businesses grow their online presence and increase website traffic. One way we do this is by helping businesses set up their Google Business Profile listings correctly.
In this article, we’ll discuss how to set up a Google Business Profile and take advantage of its features.
What is Google Business Profile?
Formally known as Google My Business (GMB), Google Business Profile (GBP) is a free platform that allows businesses to manage their online presence.
Your GBP will show users features like your:
- Business name
- Address
- Phone number
- Hours of operation
- Website
GBP also lets customers leave reviews and see your business location on Google Maps.
Why should you use GBP?
You should use Google Business Profile to improve your online visibility for many reasons. For starters, it’s a great way to connect with potential customers in your area.
GBP also makes it easy for customers to find your business online in Google searches and contact you. Additionally, it can help you boost your SEO efforts by helping to improve your search engine rankings.
Lastly, utilizing Google Business Profile isfree, so there’s no reason not to take advantage of it.
If you’re still not convinced, here are some more reasons to use GBP.
Control Your Business’s Online Presence
One of the best things about GBP is that it gives you complete control over your business’s online presence. You can add or edit your business information, such as your business address, and respond to customer reviews quickly and easily.
Managing your business’s online presence allows you to maintain a positive online reputation and helps to keep your customers happy.
Build a Good Reputation Online
Customer reviews are essential for any business but critical for companies that rely heavily on word-of-mouth marketing. Customer reviews are a great way to build a strong reputation online and attract new customers.
Since Google Business Profile allows customers to leave business reviews and ratings, you must ensure you respond to all reviews, both positive and negative.
Responsiveness shows potential customers that you’re active on GBP and care about them.
Reach More Customers With Google Maps
Google Business Profile can help you reach more customers in your area. When people search for businesses on Google, your business will appear on the map, which makes it easy for potential customers to find you.
This feature is a great way to attract new customers, especially if you’re a local business.
Improve Your Local SEO
Google Business Profile can also help you improve your local search results. When using Google Business Profile, add relevant keywords to your business information to help potential customers find you when they search for businesses like yours on Google.
How do you set up a Google Business Profile?
Setting up your Google Business Profile is easy and only takes a few minutes:
- Create a Google account if you don’t already have one.
- Visit the GBP website and click “Add your business.”
- Enter your business name, address, and phone number.
- Select the appropriate category for your business.
- Click “Finish.”
It may take up to three weeks to completely launch your GBP. After your GBP is live and viewable by anyone who searches for your business on Google, it’s time to start utilizing it to improve your online visibility.
How can you optimize your Google Business Profile?
Here are a few tips you can use to optimize your GBP and improve your online visibility:
- Ensure your profile is accurate.
- Add photos, videos, and descriptions.
- Encourage customer reviews.
- Respond to all reviews professionally.
- Share news, announcements, or special offers.
- Monitor your GBP Insights.
Complete Your GBP 100%
It’s pretty simple: The more information you provide, the better. Customers want to see as much information about your business as possible before they make a decision.
Some common questions customers have include:
- What are your business hours?
- Do you offer discounts?
- What is your return policy?
You can answer all these questions (and more) by utilizing your Google Business Profile and filling out your profile completely.
Use Our SEO Company To Get Started With Google Business Profile
Partner with our SEO company, WSI Web Enhancers, to learn how to best utilize your Google Business Profile. We can help you improve your online visibility, attract new customers, and build a strong reputation.
Contact us today for a free consultation!
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Jukka founded WSI Web Enhancers in 2012. His progressive and pioneering SEO approaches help businesses increase traffic while improving conversion rates. As an accomplished digital marketing authority, he spins effective web design, SEO, and social media engagement into winning strategies for local and national companies.
