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AI and the Future of Marketing: 4 Critical Moves to Stay Ahead
What You’ll Learn In This Guide:How AI is changing marketing roles and essential skill setsWhy AI should be treated as a collaborative partner—not a replacementHow
AI Search vs. Traditional SEO: Why Backlinks Still Power Rankings
We’ve all seen how quickly search is changing. Tools like Google’s AI Overviews, ChatGPT, and Perplexity are starting to answer questions directly on the search page—sometimes
The Google Zero Click Crisis: 60% of Searches Now End Without a Visit
Zero-click searches now account for nearly 60% of Google activity, signalling a tectonic shift in how people engage with search results and how the landscape
AI Visitors Are Ready to Buy. Is Your Site Ready?
Key Highlights For years, winning customers online meant a slow, steady process. Prospects would browse, compare, and return multiple times before making a decision. Those
Google Doesn’t Search Anymore, It Answers
If your company relies on organic traffic to attract clients, get ready: Google no longer wants you to click but to trust. In 2025, search
