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SEO Fundamentals – All You Need to Know

If you are looking to improve your website's search engine ranking, then you have come to the right place. In this blog post, we will discuss the basics of SEO and how you can use it to improve your site's ranking.

What Is Search Engine Optimization:

Optimizing a website for Google search will get it higher rankings on Google. This will increase web traffic and improve online visibility to potential clients. SEO encompasses both on and off-page SEO. On-page SEO is all the optimization done on your website. Off-page SEO is all the stuff done outside your websites like link-building and social media engagement.

When SEO is done right, it will help your website rank higher on Search Engine Results pages (SERPs), get more web traffic, and get more engagement.

SEO Basics For Beginners:

If you are new to SEO, then you might be wondering where to start. Luckily, there are a few SEO basics that you can learn to get started. Here are a few SEO tips for beginners:

1. Use keyword-rich titles and descriptions.

2. Another vital SEO tip is to optimize your website for mobile.

3. Social media can be a great way to promote your website and improve SEO.

4. Keyword research is another vital tip. 

5. Backlinks are one of the most important ranking factors in SEO.

Following these SEO tips will improve your website’s ranking and visibility on Google.

What Is An Effective SEO Strategy:

There is no one-size-fits-all SEO strategy, but there are some standard features between good ones. An effective SEO strategy should:

  • Include keyword research
  • Be focused on the right keywords
  • Use these keywords throughout your website
  • Build links to your website
  • Monitor your progress and adjust accordingly

How Do Search Engines Work?

The first step is to understand how search engines work. As you may have guessed from their name, search engines search through the internet. This includes all the websites that are indexed in their databases. When people type a search term, or “keyword” into a search engine, the search engine looks at many different factors to determine which websites are the most relevant and should be shown in the search results.

There are three steps to perform SEO that include:

Search Engine Crawlers:

In this first stage, search engines send out “spiders” or “bots” to find new and updated content. They follow the links on websites and index the new pages they find.

Indexing:

Once a page has been found by a spider, it is then indexed by the search engine. The index is a giant database of the gathered data. It contains all the information the search engine has found about every website it has crawled – yeah, it knows that much!

Ranking:

When someone performs a search, the search engine looks through its index to find websites that match the query. The search engine then ranks these websites based on their relevance and popularity. The websites that are most relevant and popular are shown at the top of the search results.

What Are Search Engine Ranking Factors:

Many factors can influence your website’s ranking on SERPs. These factors include:

  • The quality of your website’s content
  • The relevancy of your content to the keywords people are searching for.
  • Number of backlinks pointing to your website
  • The popularity of your site.

Different Aspects Of SEO

Different aspects of SEO include on-page optimization, off-page optimization, and technical SEO:

On-Page Optimization

This is the process of optimizing a website’s pages to improve the quality of the site and increase the authority it has with a search engine. This will earn it higher web traffic levels. On-page optimization includes optimizing the title tags, meta tags, and content of a website.

Off-Page Optimization:

Off-page optimization includes external link building and social media engagement.

Technical SEO:

This means optimizing a website’s infrastructure to improve the visibility of the site and earn higher traffic. Technical SEO includes optimizing a variety of items that Google scores including website hosting, sitemaps, and robots.txt files. These, as well as other technical specifications, will affect the speed of your website and its performance on search engines.

Another important item that technical SEO addresses are the security of your site. Your site must be secure which requires regular plugin and theme updates.

Custom redirects for when a user lands on a missing page (404) are also important things to cover with the technical end of a site.  

What Are SEO Keywords and Keyword Research:

To improve your website’s ranking on SERPs, you need to use relevant keywords that you would like to rank for throughout your site. Keywords are the words or phrases that people are searching for when they use a search engine.

When you use relevant keywords on your site, it helps the search engine understand what your website is about and how it can be helpful. This will dictate who it is displayed to (and of course, that should be your potential customers!).

Best Keyword Research Tool:

Keyword tools help you research and analyze keywords so that you can identify the best ones for you. You can then use these keywords on your website or blogs. They also allow you to track your progress over time, so you can see which keywords are getting you the most traffic. There are some different keyword tools on the market, but some best include

What Is Average Search Volume:

The average monthly search volume for a keyword is the number of times a keyword is searched for in a month.

Search Volume Range:

Some keywords have a very high search volume, while others have a moderate or lower search volume. The search volume for a keyword can range from a few hundred to millions of searches per month. 

How To Optimize Meta Descriptions:

It is the text that appears under your website’s title in the search results. It is essential to write meta descriptions that are both relevant to your website’s content and appealing to searchers.

Your meta description should:

  • Be relevant to your website’s content
  • Include the keywords you want to rank for
  • Be appealing and attract clicks
  • Be between 150-160 characters
  • Use proper grammar and punctuation
  • Include a call to action

Use Google Analytics to Track SEO Progress:

It is a free tool that allows you to track your website’s traffic and performance. It can be helpful to use Google Analytics to track your SEO progress over time, so you can see what’s working and what can be improved upon. 

Best SEO Tools To Consider:

There are many SEO tools available that can help you with your efforts. Some of these tools are free, while others are paid. Below is a list of some popular SEO tools:

  • Google Search Console
  • SEMrush
  • Ahrefs
  • MOZ
  • KW Finder
  • Screaming Frog SEO Spider

SEO On Different Platforms:

While the basics of SEO are the same regardless of the platform, there are some platform-specific considerations to keep in mind.

  • If you’re optimizing a website for Google searches, you’ll want to make sure your website is mobile-friendly and loads quickly.
  • For WordPress, you’ll want to make sure your blog posts are formatted well and use the correct permalink structure.
  • For e-commerce, your product pages need to be well-organized and use high-quality images.
  • If you’re using social media to promote your website, you’ll want to ensure your posts are SEO-friendly, use relevant hashtags, and that there is a relevant open graph image added (the image that is shared when you post your URL to social sites). SEO is an important part of any digital marketing strategy. It can help you to earn higher web traffic levels and improve the visibility of your website.

Wrapping Up:

In summary, SEO is all about optimizing your website and related content so that you can rank higher on search engines. There are many different aspects to consider when it comes to SEO, but following the basics should get you started on the right track. Have you tried implementing some of these techniques for your website? Let us know how it goes!

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