A session is a group of interactions on your website within a given time frame. Having a comprehensive understanding of what a session entails and how to analyze them is essential to the health of your business.
There are 2 sessions that you should know about to help improve your website’s performance and marketing campaigns–referral and social sessions.
At WSI Web Enhancers, our digital marketing agency in Albuquerque, can improve your business’s online presence and help you generate more web traffic.
Let’s explore what sessions are, the differences between each type, and which one is better for your business to optimize for.
What are sessions, and why are they important?
A session can contain multiple page views, events, and e-commerce transactions.
They’re essential to analyze because they give you an idea of how users interact with your site so you can optimize your website for a better user experience.
For example, suppose you see a potential customer visit your landing page but immediately leave. This session is considered a bounce and indicates you should redesign your site’s visuals for a better first impression.
If you see that most users only visit one page during their session, you should improve your site’s navigation so that users can find what they’re looking for more easily.
Sessions help determine the strengths and weaknesses of your site.
Longer sessions with lots of engagement are a sign your content is compelling and valuable to your customer base.
Digital marketers use sessions to track user behavior. These metrics are used with other data to help determine your marketing campaign’s success.
A standard tool for viewing sessions is Google Analytics, which follows multiple sessions from the same user and combines them into reports.
Our Google Analytics consulting services can help you analyze your session data to improve your site for better engagement and longer session length, regardless of whether it’s a referral or a social session.
What is a referral session?
A referral session occurs when someone visits your website by clicking on a hyperlink from another website. Referral traffic usually comes from sources outside the major search engines, such as blog posts and articles.
During a referral session, the customer’s engagement and length of stay are analyzed.
This data allows you to pinpoint which external sources are valuable for generating traffic to your website.
For example, if you see users from a particular blog consistently engage with your content, consider contacting the blog owner to set up a beneficial business partnership of mutual linking.
Analyzing referral sessions is great for pinpointing the strengths and weaknesses in your backlink profile.
What is a social session?
Social sessions and traffic happen when someone visits your website by clicking on a link from social media channels.
A common tactic digital marketing firms use is creating a social media post that links to a longer, more descriptive blog post on the business’s website.
Social traffic and sessions allow you to see if your social media channels benefit your business. If visitors aren’t engaging with your content after clicking on a social media link, your site content might not match the content from your social media post.
Social sessions help you revise your social media strategy for more user engagement.
Which type of session is better for your business?
The answer to this question depends on your goals for your website.
You should focus on social sessions if you want people to spend time on your site and interact with your content. Social sessions are longer and typically focus more on exploration, resulting in more page views per session.
On the other hand, if you want people to take a specific action on your site, such as buying a product or signing up for a newsletter, you should focus on referral sessions.
Referral traffic often converts at higher rates than social traffic.
It’s up to you to decide which type of session is more important for your website. If you need more insights, track which sessions generate the most leads or conversions for your business.
Create Successful Sessions With Our Albuquerque Digital Marketing Agency’s Services
At WSI Web Enhancers, we specialize in combining effective digital marketing strategies and approaches to help your business achieve its goals. Our expert search engine optimization (SEO) services help your website’s rankings by implementing multiple keywords with a robust backlink-building profile.
Check out our custom website design services when you want a modern, mobile-friendly design that increases user engagement while encouraging a positive brand image. Using our company’s expertise will help increase your session times while promoting higher conversion rates.
Contact our digital marketing agency in Albuquerque today for a free consultation!
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