The internet has evolved to be complex. An online visitor can end up on your website in many ways, such as through searches. It’s important to know that different types of searches exist and can affect your business’s analytics, data, and marketing strategies.
At WSI Web Enhancers, our digital marketing agency in Albuquerque helps businesses rank higher on search results, driving several types of search traffic to websites.
In this blog post, we’ll help you identify the different types of website traffic, how they occur, and which type is best for most Albuquerque businesses.
What are the different types of website traffic?
Web analytics platforms, like Google Analytics, measure organic traffic separately from other types of traffic. There are many types of traffic sources, but these are some of the most common.
Organic Search
Organic search traffic comes from visitors clicking links in Google search results or other search engines. It’s the most common type of traffic for most websites.
Ranking higher in organic search means that the search engine determines your site content is relevant to the search query. Targeting organic search is a cost-effective and natural way to build your customer base.
Search engine optimization (SEO) aims to find search engine ranking signals to optimize your site for them for higher placement in search results. A higher ranking naturally attracts organic traffic.
SEO marketing includes optimizing your website’s visual elements, creating high-quality content, and building backlinks from other websites, which are links that redirect visitors to your site.
Our SEO experts can help you get the most out of your marketing efforts and increase your website’s visibility and visitors through targeting organic search.
Direct Search
Direct search traffic comes from people typing your URL directly into their browser’s address bar.
Direct search is helpful if you’re running a promotion targeting a specific audience. A simple ad that states, “Go visit our website at” and your website URL is a way to get more traffic from direct searches.
Many direct searches also come from people bookmarking your website to return to it later.
Referral Traffic
Referral traffic occurs when people click links from other websites to reach your website. This event can happen if someone mentions your site in an article, blog post, or through paid advertising.
Social Traffic
Social traffic happens when people click on links from social media sites like Facebook, Instagram, or Pinterest. People can share your content through their networks for organic traffic. Social traffic can also come from paid social media advertising.
Paid Traffic
Paid traffic comes from visitors clicking on links in online ads. This type of marketing can effectively reach target audiences unavailable through other marketing channels.
Why focus mainly on organic traffic?
While paid ads, also known as pay-per-click (PPC) advertising, guarantee your website shows up in search engine results pages (SERPs), it’s less sustainable and cost-effective than organic traffic. Once you stop paying for the advertising, the traffic comes to a halt.
Organic search traffic should be your primary focus because it builds up your site’s digital reputation by prioritizing quality. Sites with high organic traffic are deemed trustworthy and relevant.
Search engines then reward trust and relevancy with higher rankings. The higher a website ranks, the more traffic it receives.
Our SEO specialists can optimize your site in various ways to sustain a steady increase in traffic through organic means. We focus on high-quality, optimized content that provides value to your target audience.
Our Digital Marketing Agency in Albuquerque Can Help You Increase Organic Traffic
At WSI Web Enhancers, our SEO experts can fully optimize your site to target organic traffic from search engines as well as other search types. We can help manage your marketing campaigns and analyze your traffic data to revise your strategy for better long-term results.
Identifying traffic types is the first step to understanding how to rank higher on search engines for increased traffic.
Contact our digital marketing agency in Albuquerque today to learn how to grow your business through cost-effective strategies.
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