Businesses in Santa Fe use SEO companies to strengthen their digital marketing strategy, maximizing their opportunities for success. Through customized websites, keyword strategies, and social media approaches, your company can reach a larger and more interested target audience.
At WSI Web Enhancers, our SEO company has turned Santa Fe’s small businesses into digital giants since 2012. Here’s how SEO works and a few strategies we employ to help your business reach more customers.
SEO services are designed to help your business’s website appear higher in search engine results pages (SERPs). Studies show that websites that appear first in SERPs receive anywhere from 25-35% click-through rates (CTR). Websites appearing in the second and third spots on the list receive 10-18% CTR.
What this means is that almost twice as many people click on the first website or link on the search engine results list than on the websites listed below the number one result.
The higher your SERP position is, the more likely your target audience will spend time checking out your products and services.
When a user conducts a search on Google, it represents the intent of what they’re searching for. When your website ranks higher on SERPs, that means the user viewing this list intends to find out more about your products or services.
This not only means that being at the top of SERPs gives you more exposure, but it also means your business is being exposed to users looking specifically for what you have to offer.
SEO companies can optimize your digital presence in many ways to get your business ranking higher on SERPs.
SEO companies spend hours performing keyword research. Through various analytical tools, they research the kind of queries and words your target audience uses, what your competitors rank for, and the keywords that will help your business the most.
From there, they’ll begin implementing these keywords into your website, your social media campaigns, and through your blog posts. By balancing these keywords with high-quality content, your Santa Fe business will have a better chance of ranking higher on SERPs.
Believe it or not, even small things like typos and grammatical errors affect your SERP ranking. Here are some general actions taken to better optimize your site:
- Correct grammatical errors
- Fix broken links
- Decrease load times
- Adjust URLs
- Implement Meta tags and data
These actions, combined with high-resolution images and videos, along with written content utilizing keywords, help businesses begin climbing SERP rankings.
An often overlooked but vital part of reaching the top SERP rankings includes your Google business listing. Think of your Google business listing as another opportunity to be on the top of a search list.
SEO companies examine your listing and find areas to help improve your optimization:
- Correcting errors in location
- Updating contact information
- Optimizing business descriptions
- Responding to reviews
- Uploading photos and videos
ADA compliance is another important aspect for businesses that affect SERP rankings. Having an ADA-compliant website means your website can be navigated with content that can be experienced (listened to or seen) through devices such as screen readers, alt-keyboards, and joysticks.
For example, for those who can’t see, there must be options to listen to the text and be provided with descriptions of photos and images. There should be options for closed captions for those who can’t hear.
While some ADA-compliant measures are easier to achieve, such as using larger typography, others require interventions and additions to your site’s HTML code.
While social media doesn’t directly impact your SERP rankings, it does help you reach a broader audience. Some studies show that over 50% of people find new businesses through social media platforms.
That’s why it’s essential that you not only create a business profile through social media accounts but that you also remain engaged with your social media presence. Always make sure that your business information is updated:
- Business name
- Contact information
- Hours of operation
Also, remain active on social media by making at least one post weekly while continually responding to comments and reviews. Another way to stay active while increasing website traffic is by repurposing blog posts. Publish shortened versions of your blog posts with links leading back to the full post on your website.
At WSI Web Enhancers, we understand the complexities of today’s digital marketing landscape. That’s why we offer tailored strategies to help your business achieve its goals.
Contact our SEO company today for your free estimate!
Jukka founded WSI Web Enhancers in 2012. His progressive and pioneering SEO approaches help businesses increase traffic while improving conversion rates. As an accomplished digital marketing authority, he spins effective web design, SEO, and social media engagement into winning strategies for local and national companies.