Do you want to improve your website’s search engine optimization (SEO) strategy? If so, guest posting may be the strategy for you! Guest posting is a great way to get high-quality backlinks to your website and increase your exposure online.
WSI Web Enhancers is an Albuquerque SEO company that can help your business create quality blog posts and increase brand awareness. We can guide you through the best practices for guest posting to help your business grow.
Let’s discuss what guest posting entails and its benefits, and then we’ll give you 6 tips for maximum success.
The History Behind Guest Posting
Guest posting is when you write an article for another website to build relationships and gain exposure.
Traditionally, guest blogging was a way to build links by including a link to your website in your guest post. These links would improve the overall reputation of your website and rank you higher in search engines.
However, Google’s Penguin algorithm update in 2012 changed the game by including a hidden score with each backlink.
The update’s primary focus was eliminating general web spam, such as keyword stuffing and out-of-place links. This update meant that sites could no longer spam hundreds of low-quality links to their site for efficient SEO.
If you want to create a guest post for SEO, you need to focus on guest post guidelines for creating high-quality content for natural link-building. Earning links with high web scores lets Google know you are associated with a trusted community of industry experts.
Google and other search engines love fresh content. By regularly publishing articles on other sites, you effectively give Google new content to index. As a result, this helps your SEO in several ways.
Increased Domain Authority
The more quality backlinks you have, the more reasons Google has to trust your website. This trust is given a hidden score.
There’s no way to truly determine that score, but SEO specialists have created their own scoring metric called domain authority (DA). This score ranks your site based on how likely it is to appear in search result rankings.
DA is scaled from 1-100, with 100 being the highest authority you can have. You may believe you need to associate your site with those with the highest DA for the best results, but those links are challenging to obtain. In this case, targeting the highest DA isn’t efficient.
For your efforts to pay off, you must ensure that you are targeting high-quality sites in your industry with decent traffic. Posting on low-quality sites is a potential waste of time and could hurt your SEO.
An ideal marketing plan focuses on those with authority between 30-70 because these sites are reputable enough to want to gain links from and are also more willing to connect with you.
Additional Indexed Pages
Search engine crawlers are bots that collect information from your page to appear in search results. This act is called indexing a page. It’s like adding a book to a part of the internet library–it’s trying to put your site in the most accurate location for its genre.
By increasing the number of indexed pages for your site, you can improve your rankings in search results. More indexed pages mean you reliably produce error-free pages, which increases your trustworthiness according to Google.
If your indexed page count is decreasing, your site might have errors, or the search engine found an issue with a page.
For example, suppose your subject content is not consistent with its title. In that case, the crawler needs help understanding where to put your site in its catalog. If this happens, you’ll get penalized by search engines.
While anyone can get started with guest posting, rushing in without knowing the best practices may lead to disappointment.
Here are 6 tips for maximum success with guest posting.
1. Look up Sites in Your Niche
It’s essential to start by looking up sites in your niche. Not only will this help you build relationships with other like-minded businesses, but it will also give you a better chance of getting your guest post accepted.
Additionally, links from sites with irrelevant topics to your site will reflect poorly on your SEO strategy. Google wants to give its searchers the most trusted and focused content, so choose whom you want to write for wisely.
2. Do Your Research
The first thing you do when you find a site is to look up its DA and see if they are worth targeting. Don’t waste time on untrustworthy sites or high-ranking sites that likely won’t respond to you.
Before you even start reaching out, it’s critical to research the types of posts they accept, their guidelines, and their topics of interest.
By taking the time to do your research, you’ll not only increase your chances of getting your guest post accepted, but you’ll also be able to tailor your pitch to the site’s needs.
3. Have Something To Offer
When you’re reaching out to sites, it’s important to remember that you’re not the only one trying to get their attention. You need to offer something unique and valuable if you want your guest post to be accepted.
Scan their content and see if your idea has already been written about.
4. Be Professional
Guest posting is a great way to build relationships with other businesses and increase brand awareness. It’s important to remember that you’re representing your business when you guest post, so it’s crucial to be professional.
Make sure your guest biography is clean. If people like your work, they may search for your name to see what else you’ve done. A well-written and welcoming biography leaves a positive impression on readers.
5. Provide Value
Strive to compose helpful, informative, and well-written posts that’ll be useful to the site’s readers. Doing this will increase your chances of partnering with the editor or blogger for repeat opportunities.
Cultivate the relationships you’re building and deliver the highest quality content you can offer. Once people know you’ve done something for them, they will likely provide value for you in the future, like linking back to your site naturally.
6. Promote Your Post
Once your guest post has been published, promote it by sharing it on social media, sending an email blast, and even reaching out to other bloggers and influencers in your niche.
By promoting your guest post, you’ll increase its reach and be more likely to drive traffic back to your site.
Guest posting can be a great way to build relationships, increase brand awareness, and improve your company’s SEO strategy. An SEO company can walk you through guest posting to connect you with the most reputable people in your industry.
At WSI Web Enhancers, we can help ensure that your pitches get accepted and that your guest posts follow essential guidelines.
Contact us today to see how our SEO company can help you create quality guest blog posts.
Jukka founded WSI Web Enhancers in 2012. His progressive and pioneering SEO approaches help businesses increase traffic while improving conversion rates. As an accomplished digital marketing authority, he spins effective web design, SEO, and social media engagement into winning strategies for local and national companies.