Backlinks are essential to search engine optimization (SEO) and can help your website rank better in search engine results pages (SERPs).
At WSI Web Enhancers, we are an Albuquerque SEO company with extensive knowledge of the best practices in backlink building. We can teach you how to build your backlinks to drive traffic to your website.
To get the most out of your backlinking efforts, you need to understand how they work and what links will be most beneficial for your website.
How do backlinks help SEO?
One of the most important ranking factors for Google is link popularity. The number and quality of inbound links to a website determine link popularity. The more high-quality backlinks a website has, the higher it will rank in SERPs.
Backlinks can help your website’s SEO in a variety of ways. Below are some of the ways backlinks are beneficial.
- Helps users find relevant information and content
- Assists with indexing website content
- Boosts website authority and credibility
- Increases brand awareness and referral traffic
What types of backlinks help search engine optimization?
There are three types of backlinks, which are as follows.
Do-follow links are the most common type of backlink and pass link juice, which will help improve your website’s SEO. Link juice is when some value and authority is passed from one page or site to another, from the origin site to the destination site.
No-follow links do not pass link juice and don’t help improve your website’s SEO. However, they can still be valuable because they can drive traffic to your website.
Reciprocal links are when two or more sites agree to link each other. It’s a business exchange to benefit both parties. They are less valuable than do-follow links but can still be helpful.
Why should I build backlinks?
Doing backlink building on your own gives you complete control over the process. You can hand-pick the websites you want to link to your own and be very specific about the anchor text used in those links. This control allows you to target particular keywords and phrases, which is excellent for SEO.
Additionally, when you build your backlinks, you can ensure they’re high quality and relevant to your website. You’ll only want to link to websites that are most valuable for your readers.
You can develop relationships with other webmasters and site owners by building your links. These relationships can be beneficial in many ways, such as getting your site listed on their site or accessing their link network.
How to get started with backlink building?
Here is a step-by-step guide on how to start backlink building.
1. Find Link-Worthy Content
The first step is to build a link-building strategy and find content worthy of being linked. Research the competition and find out who is linking to them and why. This research will give you some ideas about where to start.
Then find relevant blog posts and articles from which you can potentially obtain links.
2. Perform a Google Search
Next, you need to perform a Google search for high-quality websites or pages that you can potentially obtain links from.
You can use the “related:” operator followed by the URL of the page you want to find similar sites to. For example, if you want to find similar sites to example.com, you would enter “related:example.com”.
Google will then display a list of websites similar to the one you specified. These results are based on Google’s understanding of the content and the links between various web pages. However, the results may not always be accurate, so be sure to check each site’s authority.
3. Analyze the Results
Once you have performed the search, it’s time to analyze the results and build backlinks. When looking at each result, you want to pay attention to the following factors:
- The number of inbound links
- The PageRank of the website
- The Alexa Rank of the website
- The age of the domain
The higher these factors are, the better quality the link is.
4. Reach Out to the Websites
After you’ve analyzed the results, you must contact each website and inform them about your content. You can email them or fill out their contact form to do this.
5. Monitor Your Results
The final step is to monitor your results. You can do this using Google Analytics or any other web analytics tool. Tracking your results will allow you to see how much traffic you receive from your backlinks.
By following these steps, you’ll be well on your way to performing your backlink building. Remember to be patient and consistent.
How do I obtain quality backlinks?
These are 4 tips for link building to help you get quality backlinks.
1. Create quality content
Relevant, high-quality content is an essential part of link building. If you create content people want to read, they’ll be more likely to link to it naturally.
2. Promote your content
Once you’ve created great content, make sure people know about it. Share it on social media, email it to your list, and so on.
3. Reach out to other bloggers
If you have a blog post that would be a good fit for someone else’s blog, reach out and let them know about it. Most bloggers are happy to share great content with their readers.
4. Make it easy to link to your content
Use anchor text and links that are easy to remember and use.
Get Started Backlink Building With an SEO Company
WSI Web Enhancers is a reputable SEO company that can save you time and resources by assisting you with backlink building. Our team of specialists can guide you through the SEO process and ensure you get the most out of your backlink-building efforts.
Contact us today to get started with backlink building!
Jukka founded WSI Web Enhancers in 2012. His progressive and pioneering SEO approaches help businesses increase traffic while improving conversion rates. As an accomplished digital marketing authority, he spins effective web design, SEO, and social media engagement into winning strategies for local and national companies.