Business directory submissions can be a great way to get started if you’re looking for ways to promote your business. Submitting your business to relevant online directories can help you reach more customers and grow your company.
When customers search online for a specific product, they want an accurate and easy way to find what they need. Directories make it simple to match customers with services and products.
At WSI Web Enhancers, our digital marketing company offers numerous ways to promote your business and reach more clients with directory submissions and search engine optimization (SEO) guidance.
In this blog post, we’ll explain the importance of directory submissions and share some popular business directories.
The Basics and Benefits of Directory Submissions
General directory submissions are a type of off-page SEO, which are activities done off of your website to increase your site’s search engine ranking. Directory submission sites are platforms where you submit your website to online directories for backlinks. The more backlinks you have, the more reputable your site will be to Google and customers.
By adding your business information to local directories you are reaching your target audience with your products or services. It can be a game-changer for a local business to improve its visibility in local arenas.
How Can Web Directories Help Businesses Rank in Search Engines For Local SEO?
One of the most critical factors in ranking a website is link popularity. Link popularity measures how many other websites link to a given website. Higher link popularity means directly ranking higher in major search engines.
A web directory link is like an online version of the Yellow Pages, listing websites by category and subcategory. A website gets an automatic backlink from the directory itself when listed in that directory, resulting in an immediate benefit from the submission. This backlink helps to boost a website’s link popularity and improve its ranking.
In addition, being listed in relevant directories makes it more likely that other websites will link to yours, increasing your link popularity.
Submitting your business to relevant directories can be an effective way to improve your website’s ranking and therefore, its online visibility. Some online directories are broad, while others are more niche directories. Finding which directories to target is essential to an effective marketing plan.
How Can I Submit My Website to a Directory Submission Site?
To submit your site to online directories or web directories, you must provide basic information about your business, such as your business name, address and phone number, or website link. Ensure your business information is consistent for the best results.
You’ll also need to describe your business or website briefly. Once you’ve completed your submission form for a directory site, the directory will review it and decide whether to include it.
If your site is accepted, it will be listed in the appropriate category, and you can start receiving backlinks. If your site is not accepted, you’ll have to try another directory.
Directory submissions can be a helpful way to build links and help customers find you. Still, it’s crucial that you’re only submitting to top directory submission sites to save yourself some time and effort.
Top 6 Free Beneficial Business Directories for All Websites
There are many web directories, but not all are created equal. Some directories are much better than others regarding quality and link popularity. Here are 6 of the best free directory submission websites for your business to improve your online visibility.
1. Yahoo!
Yahoo Directory is one of the original business directory listings and was one of the first companies to catalog and index web pages. Today, Yahoo! still operates as a web directory, providing users with a way to find websites on various topics.
While Yahoo! is less widely used than it once was, it remains an integral part of the internet landscape.
For many web users, Yahoo! is still the first place to find information on a particular topic.
2. DMOZ
DMOZ, or the Open Directory Project, is a human-reviewed web directory with a dedicated community of editors. It’s one of the largest and most comprehensive directories on the web, and many search engines use it as a starting point for their web indexing.
The directory is organized into categories and subcategories. One benefit of DMOZ is that it allows for the inclusion of editorial reviews of websites. To be listed in the directory, submitters must provide a description of their website that the editors will use to determine if the site is appropriate for inclusion.
DMOZ’s human-oriented directory means that customers trust this directory. Having your website listed here will improve your business’s reputation.
3. Business.com
Business.com is an excellent resource for businesses of all sizes and can be a valuable tool for marketing your business online.
The directory is divided into categories, including listings for small and large companies. In addition, Business.com offers a variety of resources, such as articles and tips on marketing and running a business.
Overall, Business.com is an excellent starting point for businesses looking to submit their website.
4. Bing Places
Bing Places helps businesses to list their products and services online. The directory includes free and paid listings, and companies can list their business in multiple categories.
A benefit of Bing Places is that it also allows companies to have photos, videos, and coupons in their listing. The directory also enables users to write reviews of businesses.
All these features make Bing Places an essential tool for companies looking to reach new customers.
5. AboutUs
AboutUs is a web directory initially formed as a business domain directory. Over time, it has expanded to include a list of websites and businesses.
Today, AboutUs is one of the most popular online web directories. It receives millions of visitors monthly and is a valuable resource for companies and individuals.
AboutUs is known for its user-friendliness, providing users with an easy way to find websites and businesses in their specific niche. In addition, the directory is constantly updated with new business listings.
These user-focused features make AboutUs an indispensable tool for anyone looking for information on the web.
6. Google Business Profile
A Google Business Profile (formerly Google My Business) is a free business listing through Google that appears on Google Search and Maps. It showcases the hours, location, and contact information of that business. Customers can also leave reviews, which is integral to building customer trust.
In addition to being a valuable tool for consumers, businesses can use their Google Business Profiles as a web directory. By including links to the business website and social media accounts, companies can increase their web traffic, raise domain authority, and boost their SEO.
Find Out How Our SEO Company Can Guide You Through Business Directory Submissions
At WSI Web Enhancers, our SEO company can save you time by guiding you through the submission process for directories best suited for your company.
Free directory submission sites can be a great way to get your business in front of potential customers. However, submitting your business to the correct directories and following all the submission guidelines is essential.
Contact us today to see how our SEO experts can get your website into your ideal directories.
Jukka founded WSI Web Enhancers in 2012. His progressive and pioneering SEO approaches help businesses increase traffic while improving conversion rates. As an accomplished digital marketing authority, he spins effective web design, SEO, and social media engagement into winning strategies for local and national companies.
