Are you wondering how to get higher on Google search? If so, you’re not alone. Many businesses struggle with SEO and want to improve their rankings but don’t have the time or resources to handle SEO tasks themselves. This is where outsourcing SEO can be a game-changer. By delegating SEO tasks to experts, you free up time to focus on your core business, while benefiting from professional expertise that can drive results.
In this article, we’ll explore the benefits of outsourcing SEO, what you can delegate, and best practices for finding the right SEO partner. Let’s learn how to get your website higher on Google!
What is SEO and SEO Outsourcing?
So, what are SEO and SEO outsourcing exactly? SEO stands for Search Engine Optimization, and it’s the process of optimizing a website to improve its visibility on search engines like Google, Bing, and Yahoo. SEO outsourcing involves hiring an external SEO expert or agency to manage specific tasks related to search engine optimization. Here are some key services you can outsource in SEO: On-page optimization, SEO auditing, link building, competitor analysis, local SEO, SEO reporting, keyword research, content creation, and Technical SEO. (All of which WSI Web Enhancers does by the way!) Outsourcing allows businesses to tap into specialized skills without the burden of hiring and training full-time employees.
Outsourcing SEO can take various forms depending on your business needs. For instance, you can hire a freelancer to handle a one-time project like an SEO audit, or engage a full-service agency, like WSI, to manage all aspects of your SEO strategy long-term. It’s a flexible approach that can be tailored to fit any budget or business requirement.
When Should You Consider Outsourcing SEO?
If you’re pondering whether outsourcing SEO is the right choice, consider these scenarios:
- Urgency: If you need SEO tasks completed quickly, outsourcing can be more efficient than hiring a full-time employee. An external partner is usually ready to hit the ground running.
- Budget: Outsourcing can be more cost-effective, especially if you don’t want to pay for employee benefits, training, or long-term salaries.
- Expertise: SEO is a multi-faceted field. Sometimes you need specialized knowledge in areas like law firm SEO, e-commerce SEO, or local SEO that your in-house team may lack.
If any of these factors resonate with you, then outsourcing might be the best way to elevate your SEO strategy.
How to Get Your Website Higher on Google: Choose the Right SEO Partner
When choosing an SEO partner, you generally have two main options: hiring a freelancer or working with an agency. Each option has its pros and cons.
Agencies vs. Freelancers: Which One Should You Choose?
If your goal is to get your website higher on Google, you need to determine the right type of partner for your specific needs. Here’s a quick comparison:
SEO Agencies
- Comprehensive Services: Agencies provide a full range of services, including strategy development, technical SEO, and content creation.
- Access to Premium Tools: Agencies often have access to a wide range of industry-standard SEO tools, which may be too costly for a freelancer or your business to invest in independently.
- Higher Cost: On average, agencies charge more than freelancers due to their overhead and the breadth of services they offer.
- Long-Term Assistance: Agencies usually offer long term assistance with your SEO efforts, and some even offer month to month contracts for flexibility.
SEO Freelancers
- Short-Term Assistance and Lower Costs: Freelancers are usually more affordable and can work on a project-by-project basis, which can make their availability unpredictable.
- Hyper-Specialized Skills: If you need help with a particular task like keyword research or link building, freelancers can provide niche expertise without the cost of a full-service agency.
Choosing between an agency and a freelancer will largely depend on your budget, the complexity of your project, and how involved you want to be in the SEO process.
What SEO Tasks Can You Outsource?
Most SEO tasks can be outsourced to a professional or agency. Common services include:
- Content Creation: Outsourcing content creation can be useful if your in-house team doesn’t have time or expertise in producing high-quality SEO content. Make sure to choose writers with experience in your industry and a strong understanding of SEO principles.
- Link Building: Building high-quality backlinks is one of the most time-consuming aspects of SEO. An experienced link builder can help you secure valuable links that improve your site’s authority.
- Technical SEO: Technical issues can harm your site’s performance and rankings. A technical SEO specialist can help you identify and fix problems like site speed, mobile optimization, and crawlability.
- Keyword Research: Good keyword research is essential for driving targeted traffic to your website. Outsourcing keyword research can save you time and provide you with a well-organized list of keywords to target in your content.
Best Practices for Outsourcing SEO
- Set Clear Goals and Expectations
Define exactly what you want to achieve with your SEO strategy. Are you looking for more organic traffic, better rankings, or increased conversion rates? Setting clear goals helps you and your SEO partner stay aligned. - Create Standard Operating Procedures (SOPs)
Without clear guidelines, your outsourcing partner may not deliver the results you want. Develop SOPs to specify how tasks should be completed, such as keyword usage, content tone, and technical requirements. - Monitor Progress with SEO Tools
If you’re unsure how to evaluate your SEO partner’s performance, use tools like Ahrefs, SEMrush, or Google Analytics to track progress. Look at key metrics like organic traffic, keyword rankings, and backlink profiles to assess the impact of outsourced SEO work. A good SEO agency will take care of this for you, and present monthly or quarterly reports to show progress is being made. - Establish Communication Channels
Regular communication is crucial for successful SEO outsourcing. Set up monthly check-ins to discuss progress and address any questions or concerns. WSI makes it easy to reach and communicate with your Project Manager about your website and expectations.
Final Thoughts on Outsourcing SEO
Outsourcing SEO can be an effective way to improve your online presence and achieve better rankings on Google. By choosing the right SEO partner, setting clear goals, and maintaining open communication, you can leverage external expertise to elevate your business’s digital marketing efforts.
If you’re interested in learning more about how to get higher on Google search or want to consult with a digital marketing company, WSI Web Enhancers can help you develop and execute an effective SEO strategy tailored to your business needs. With our experience in all facets of digital marketing, we can help your website achieve better visibility and results.
Contact us today to get started on your SEO journey!
Jukka founded WSI Web Enhancers in 2012. His progressive and pioneering SEO approaches help businesses increase traffic while improving conversion rates. As an accomplished digital marketing authority, he spins effective web design, SEO, and social media engagement into winning strategies for local and national companies.
