
AI and the Future of Marketing: 4 Critical Moves to Stay Ahead
What You’ll Learn In This Guide:How AI is changing marketing roles and essential skill setsWhy AI should be treated as a collaborative partner—not a replacementHow
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What You’ll Learn In This Guide:How AI is changing marketing roles and essential skill setsWhy AI should be treated as a collaborative partner—not a replacementHow

We’ve all seen how quickly search is changing. Tools like Google’s AI Overviews, ChatGPT, and Perplexity are starting to answer questions directly on the search page—sometimes

Zero-click searches now account for nearly 60% of Google activity, signalling a tectonic shift in how people engage with search results and how the landscape

Key Highlights For years, winning customers online meant a slow, steady process. Prospects would browse, compare, and return multiple times before making a decision. Those

If your company relies on organic traffic to attract clients, get ready: Google no longer wants you to click but to trust. In 2025, search
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