Imagine you are a company that sells office supplies. Your potential customers are scrolling through Facebook when they see posts about your company. One post offers a coupon for discounts on school supplies, and the other offers a discount on office furniture. These discounts are called LEAD MAGNETS and ask users to provide their email addresses. These emails are then added to a database sorted into two groups: Individuals and Businesses. 

Both groups then receive regular automated emails based on their original interest. The Businesses group might get alerts about bulk pricing, while the Individuals group receives emails about smaller, household-related deals. All emails are prepared in advance and sent automatically. You just need to write the email once and set the schedule for when they should be sent.