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Lawyer Website: Website and PPC for a Trial Lawyer

WSI, the world’s largest internet marketing company, announces it has partnered with Christopher Deininger & Associates, one of the most experienced and respected commercial law firms in New Jersey, covering all manner of employment, construction and business law disputes.

The WSI team was selected after a competitive bidding process that included many agencies that were so-called “law firm specialists”. Mr. Deininger’s team selected WSI because their program was specifically customized for his needs and budget, unlike many other proposals that were both expensive and included many elements that don’t really contribute to the bottom line in a law firm. “The WSI team has plenty of legal marketing expertise, but they also have a more flexible approach that is informed by the many other kinds of marketing they do.”, says Mr. Deininger. “more than any other agency, I felt like they understood how to market to my commercial clients.”

What Sets Christopher Deininger Apart

The WSI team started the engagement by learning about who Mr. Deininger is, what are ideal case profiles in each of his areas of competency, and then using designers and copywriters with extensive experience in law firm marketing, to design copy that is both compelling, and search engine friendly.

Key areas of interest for Mr. Deininger include:

  • Employment discrimination
  • Construction Litigation
  • Commercial Litigation
  • Whistleblower protection
  • Government fraud (Qui Tam)

WSI Local Marketing Program

WSI completed the design and development of Mr. Deininger’s brand new lawyer website ( http://deiningerlaw.com/ ) and designed a locally targeted search optimization program. The program is designed to build name recognition for Deininger & Associates, and to bring awareness of his full range of commercial law services. Search term keywords were identified and a fully custom marketing program and custom content were conceived. The WSI team then expertly weaved these concepts into the visual and structural redesign of the lawyer’s website and other offsite brand properties.

Through its elite local program, WSI customized a content strategy for Christopher Deininger through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth keyword study to better understand how future clients might search for terms related to employment, business, and his specialty in construction law. These key search terms were then mapped into a strategic hierarchy for the lawyer website and a series of technical and content specifications. WSI’s Local SEO Program will also produce quality blog, graphic, social media, and video content to syndicate on external web properties, in addition to several other WSI exclusive media and content distribution hubs. WSI also conducted paid search and remarketing activities across the state of New Jersey.

Contact WSI Today

Are you looking for web design or SEO services? We are the leader in internet marketing in Albuquerque. WSI is the largest internet marketing and SEO company in Albuquerque with affordable global digital solutions for local companies. Call (505) 850-9177 for an appointment to get started today.

This blog originally published at http://winm-nj.com/blog/chris-deininger-partnership

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