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New Mexico University Continues Partnership with WSI for SEO and Content Marketing

WSI extended is partnership with Eastern New Mexico State University to continue SEO and online marketing initiatives for the university. For over 80 years ENMU has prepared students for careers and advanced study. ENMU serves students of traditional age, adult learners and organizations through undergraduate and graduate programs.

ENMU has worked with WSI for over two years to improve its online visibility to prospective students. WSI previously completed an in-depth on-page search engine optimization and keyword analysis to develop baseline metrics and initial campaign strategies. To assist in delivering ENMU’s message of quality, affordable and convenient education programs to more prospective students, WSI will continue its campaign initiatives with greater focus. After reviewing ENMU’s program priorities and campaign goals, WSI and ENMU identified five key programs to highlight. These five programs and their respective optimized web pages are:

  • Bachelor of Applied Arts and Science
  • Bachelor of Fine Arts, Design
  • Financial Planning Certificate Program
  • CDIS / Speech Pathology Program
  • Masters in Education Administration

ENMU’s custom program includes organic search engine optimization as well as a market-segmented paid advertising approach that leverages multiple types of display and remarketing advertising. This will continue to forward the goal of increasing ENMU’s sites’ search engine page ranks and on-site conversions. Beginning with developing keyword-optimized blogs describing the highlighted programs’ unique offerings, WSI’s SEO strategy to reach more prospective students includes both on and off-page optimization. This work sends direct as well as indirect traffic to the site, increasing the page rank.

About ENMU

As New Mexico’s largest regional comprehensive university, ENMU opened its doors in 1934 as Eastern New Mexico Junior College. In 1940, after adding additional classes leading to a bachelor’s degree, the school was renamed Eastern New Mexico College. ENMC was accredited as a four-year liberal arts college in 1946-47. Graduate work leading to the master’s degree in some departments was added in 1949, and on April 5, 1949, the Board of Regents approved the change of the institution’s name to Eastern New Mexico University.

About WSI

WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.

There are no magic bullets when it comes to growing your business; however, with over two decades of experience, we have discovered proven means for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies.

Contact WSI Today

Are you looking for web design or SEO services? We are the leader in internet marketing in Albuquerque. WSI is the largest internet marketing and SEO company in Albuquerque with affordable global digital solutions for local companies. Call (505) 850-9177 for an appointment to get started today.

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